![]() ![]() The group is expected to expand into the Spanish, Portuguese, Turkish and Greek markets. The hotel was transformed before it was branded thanks to an investment of 3.5 million euros and through the intermediary of a strategic alliance with Hesperia Hotels & Resorts, which owns the property. But according to Javier Águila, for a qualitative product like this, it is better " concentrate on positioning than occupancy in the first months, and we are satisfied with both". Javier Águila also explains that until now the hotel with 162 rooms and suites, 16th Secrets Resorts & Spa hotel, presents good results, remarking that they are able to achieve "the price levels we had set, which is one of the most important things to do in the luxury segment", even if occupancy suffered a bit this year due to strong competition from other Mediterranean destinations, such as Greece and Turkey. The opening of the first hotel in Europe under the AMResorts brand, which has the strongest presence in Mexico and the Caribbean, constitutes a key stage in our European expansion and a strong pillar in our global commercial strategy. Javier Coll, Executive Vice President and Chief Strategy Officer of ALG, explains: Javier Águila explains the choice of Mallorca for the first Secrets Mallorca Villamil Resort & Spa property that opened July 11, 2019:įor the Adults Only segment of a luxury brand with a long career in the Caribbean, we could not imagine a destination with as much history as Mallorca and in a region with as much tourist tradition as Calvià. Offering a brand to match every lifestyle and stage of life, AMR Collection provides an all-inclusive experience through its luxury concepts: Endless. The Alua Hotels & Resorts brand, acquired by the group last year and already very present in Spain, could also be called upon to contribute to this development. Join your fellow UVC Members for a VIP Member event at Dreams Vallarta Bay and Secrets Vallarta Bay Puerto Vallarta Enjoy scenic views of the Pacific while our. Guests will adore their romantic, modern suites, while finding touches of vivid colors all around the resorts picturesque hideaways. With Unlimited-Luxury everything is included with your stay from best-in-class service, gourmet restaurants and top-shelf drinks to endless day and nighttime activities. Other brands such as Zoetry Wellness & Spa Resorts and Breathless Resorts & Spas are expected to follow suit in the future. Secrets Resorts & Spas are committed to redefining and elevating the all-inclusive experience. The group is thus entering the European market "with the complete range of brands" according to Javier Águila, President of the European division at Apple Leisure Group (ALG), even if the two brands, namely the adults-only Secrets Resorts & Spa brand and the Dreams Hotels family brand, are the two primary ones affected. Secrets Lanzarote Resort & Spa (end 2019).Secrets Mallorca Villamil Resort & Spa (July 2019).This way for sun-soaked beaches, elegant accommodation, once-in-a-lifetime experiences, and a New Level of Luxury®.Europe Continent See destination fact sheetĪfter its arrival in Spain strategic partnership with NH Hotel Group to operate beachfront resorts in Spain, AMResorts is growing its presence in Europe with three properties starting with: Right now you could save even more with our hand-selected deals, plus earn big savings alongside unmissable added values and more when you book with Kenwood Travel. To make your next Caribbean holiday an unmissable AMR Collection escape, simply call our friendly experts on 020 7749 9245 today or explore the offers below and book online. Guests of Dreams Resorts can also take advantage of the Explorer’s Club for Kids with supervised day and evening activities, whilst Secrets and Breathless Resorts promise an adults-only escape. Situated in idyllic locations such as the Dominican Republic, Jamaica and Mexico, these are classic destinations for sun, sea, sand and culture, just waiting to be discovered.ĪMR Collection pride themselves in giving guests a holiday full of unforgettable memories with an unrestricted approach, including their generous Unlimited-Luxury® premium all-inclusive package with unlimited international and domestic top shelf spirits, limitless access to gourmet a la carte dining options, and no wristbands required. Our partnership with this illustrious brand brings direct savings to Kenwood Travel holidaymakers, opening the door to the best hotels in the Caribbean. This page shows our regional experts’ top picks from the AMR Collection portfolio. Learn more about the AMR Collection brands here: Secrets Resorts & Spas, Dreams Resorts & Spas, Breathless Resorts & Spas, Zotry Wellness. At Kenwood Travel, our Caribbean know-how comes from first-hand experience, and we only approve the resorts we truly love.
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