Communicate directly with consumers with automationĪ mobile communications strategy is absolutely vital in the cannabis industry right now. Define how you’re going to speak to your customers – and more importantly – how you aren’t.Ģ. They knew who they wanted to be, who they wanted to serve and where they wanted the brand to go.ĭefine your target market. They made a kick-ass brand and paired it with kick-ass creative. They did it without becoming everything to everyone. The result was a $8 million cash infusion for expansion beyond the 7 states it already serves. They knew their target market and created ways for people to engage with the brand without even making a cannabis purchase. They created a lifestyle brand to run parallel with their cannabis brand, targeting the artistic, Bohemian crowd with beautifully designed merchandise, progressive slogans, and one hell of an Instagram Feed. A great example of this is California brand OLD PAL. The brands that tell the most engaging story will always win. Here are five ways homegrown Missouri cannabis brands can compete when the room gets bigger.Īs the market expands and more licenses are issued in Missouri, differentiation will become paramount. It’s not every day that a $350M industry emerges with this much room for local brands to grow. They must take advantage of building customer loyalty with focused marketing dollars and competition that more or less starts on even ground and at the same state-wide starting line. Our Missouri brands have the great blessing of being able to build with a narrowed state-wide focus. Homegrown brands must invest in their brands early and often if they want to compete in the long term. They will have retail and online promotions. ![]() They will have hundreds of hours spent developing their sales funnel and a lock on the tactics they use to accomplish goals. They’ve defined exactly who they are and how they are going to speak to their consumers. They will have a fantastic product, beautiful packaging, and a story to tell. They will have brand awareness before they open and are available on shelves. They will have seemingly unending reserves of marketing dollars. Large, heavily funded – and in some cases near decade-old cannabis companies – will continue coming into Missouri. However, when new commerce comes in, the little guys will have a fight on their hands. One could think of endless opportunities. What will legalization mean to manufacturers who are already beginning to face off with industry giants like Cookies on the shelves of dispensaries? So whether you’re excited or concerned, LegalMO22 has a good chance to become the reality of the Missouri cannabis industry very soon.īut what does that mean for the local cannabis brands looking to expand into commercial businesses from medical? So far, no one objects enough to put PAC money into stopping it, so the pathway to LegalMO22 becoming law appears reasonably straightforward at the moment. Quite a few people have some objections to items included in the bill. Some folks may not be inclined to celebrate at all. While it may not be time to light up a SafeBet (Devil Wears Chanel □) in celebration just yet, it certainly looks likely that Missouri voters will approve the initiative. ![]() According to a recent SurveyUSA poll, 62% of Missourians support the legalization of cannabis for rec use. Use sandbox-specific item and liquid source blocks to test out designs, and spawn in enemies on request.LegalMO22 will be on the ballot this November as Amendment 3 after gaining the required signatures. Sandbox: Play around with infinite resources and no enemy threat. Create units, or attack other bases directly with your mechs. PvP: Compete with other players on up to 4 different teams to destroy each other’s cores. ![]() Optionally enable an AI that builds defensive structures to an extra challenge. Create a variety of different types of support and offensive unit to assist you in your goals. Prepare your base for intermittent attacks from airborne bosses.Īttack: Build factories for units to destroy the enemy cores, while simultaneously defending your base from waves of enemy units. Survive as long as possible, optionally launching your core to use your collected resources for research. Survival: Build turrets to defend from enemies in tower-defense based gameplay. Invite your friends to complete missions togetherģ3 different types of drones, mechs and ships Conquer the planet Serpulo as you advance through 250+ procedurally generated sectors and 16 hand-made mapsĬapture territory and set up factories to produce resources while you play other sectorsĭefend your sectors from periodic invasionsĬoordinate resource distribution between sectors via launch pads
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